14 Tips To Catch Repeat Visitors To Your Website
It is not enough to just get people to visit your website. The most important things are to make them stay and visit again the next time they log on to the internet, and to inform other people of the existence of your website.
Here are 14 helpful tips you should consider when designing your website in order to make visitors come back for more:
1. Home Page
Your home or opening page should contain a clear explanation of what your site is all about. No one wants to waste time clicking on links and going through pages of text just to discover what your intentions are.
Visual Website Optimizer doesn’t waste time apparently; the home page is very clear about what you can expect to get from them.
2. Website Navigation
Your site must be easily navigable. A site menu at the top, bottom, or side of each page is very helpful especially for a first time visitor, especially if your site has lots of pages.
Drop downs encourage visitors to skip important top-level pages. If your site uses drop down menus, you can see the problem right there in your stats: low visits on high pages.
3. Quality Content
Your site’s content is its heart, so make sure that it has substance. The content is you talking to the visitor, so you should be concerned about making a good impression.
Consider the following: How many pages do you have detailing your company’s products and services on your website? You probably have a limited number. In a blog, for example, you can add fresh, relevant content virtually every day. Every additional page of content is potentially a new entry point (landing page) for your website.
When you use content marketing, you establish trusted lines of communication with your customers, and build credibility in the process.
4. Label links clearly
Your links should be clearly labeled. If a link leads to a guestbook, a ‘Guestbook’ name for such link is direct and straight to the point.
5. Text clarity
Dark text on light background is best for reading. Black text on white background is the most readable. Light on dark can work too, but it tends to be glaring for some people.
6. Color Scheme
Your color scheme must fit the mood of the content of your site and suit your target audience. Whatever colors you use, make sure that they all go with each other. Clashing colors can be a major eyesore.
7. Page Layout
For uniformity purposes, the pages’ layout must be the same with one another unless it is completely necessary to break the pattern.
8. Viewable Layout
Make sure that your layout that is viewable for all screen resolutions. Avoid too-long and too-wide pages so that people with bigger screen resolutions would not have to scroll up-down and side-to-side.
9. Website Loading Speed
A page with graphics, animation, Flash movies, and music takes more time to load than one without. If you bombard your site with these accessories, many visitors will not hang around and wait for the pages to load, especially if they are using slow dial-up connection. Besides, too much of a good thing is tacky. Use these add-ons or plugins sparingly.
You may use Pingdom to test your website loading speed.
10. HTML Standards
Follow all HTML standards so your website will be compatible with commonly used browsers, namely Firefox, Internet Explorer, and Mozilla. If you can make your site viewable for most browsers, so much the better.
11. Aesthetic Appeal
Some browsers are set not to accept plug-ins. Some are set to text-only. Whatever browser settings the visitor has, you should have made sure that the site is still aesthetically appealing in all possible circumstances.
12. Graphics Quality
If you are going to use graphics, make sure that they are of high resolution. This is especially important if you are selling products and using photos to showcase your goods.
High-quality images tell the story of your services and create a sense of trust between your business and your client. They show the cleanliness, the security, and the well-maintained state of your facility, which all work toward the end goal of converting a potential lead into a paying customer.
13. Test Drive!
Before publishing your website, road-test it first by browsing through it as if you are a first time visitor. This is the best way to sort out any kinks that would have been otherwise overlooked.
14. Do You Need A Web Designer?
If you have no web design and html knowledge, hire a web designer to build your site. If you have no web design knowledge but have little html knowledge, you may buy pre-made web templates.
In the end, freshness is the most essential feature your site should have. The internet is highly dynamic so do not let your site get stuck in a rut. Always keep your site updated in terms of content. Enhance the aesthetics of the site every now and then. If you think your site’s look is on its way to being outdated, do not be afraid of giving it a major overhaul.
After all, makeovers seem to be the craze right now.
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Ari Tumijo is a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he is responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari is also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.