How To Dropship And Strengthen Your Brand
Perhaps the biggest advantage of the dropshipping business model though, is one that many people don’t even consider.
As mentioned, dropshipping has the benefit of allowing you to keep the actual manufacturer / fulfilment company as a silent partner. They will send out the products on your behalf but as far as the customer is aware, they bought it directly from you.
This has the massive benefit of meaning that you’re not sending visitors away from your website.
This is a massive deal as a digital marketer.
If you’ve been working in this business a while, then you should have a good idea of just how hard it is to attract customers to your website and your business. This is what you’ll spend most of your time doing working online and you’ll probably find it takes up much of your effort.
If you’re an affiliate marketer, then you’re bringing those visitors to your website so that you can sell products that other companies created. This then means that when they buy those products, they have to leave your website and thereby disengage with your brand.
Which brand are they more likely to remember and visit in future? The guy who recommended the product to them? Or the company that actually sold it to them? And when they want more of the same thing, where are they going to go in future?
And now consider this: how can they buy more products from you during the same session, if you are actively sending them away from your site? Instead of being able to offer a smorgasbord of products that you handpicked, you’re now simply telling them to go somewhere else to buy one item.
With a dropshipping business, you no longer have this problem. Now you can offer all the items you have for sale on your website from one spot and let your customers choose as many as they want and then continue to buy from you!
But that’s not even the best part…
White Label Dropshipping
The best part is that in some cases, the products you sell will even be able to have your company name on them. This is called ‘white label’ dropshipping, with the white label essentially describing the packaging or the branding.
Let’s say you want to sell a supplement like creatine from your fitness website. With a white label service, the product will be developed with packaging that literally consists of a pot and a white label attached.
That white label can then have your branding printed right on it, meaning that to all extents and purposes this is now your own product.
In many cases, you can even choose the ‘blend’ of ingredients that go into the product. In other words, if you’re selling a supplement like a vitamin tablet, you can select all the vitamins and minerals yourself and then add your own logo.
If you don’t sell a single item, then you have lost nothing. But if you sell lots, then you’ll be making a profit at the same time as building your own brand and your own market presence.
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Ari Tumijo is a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he is responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari is also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.