Online Marketing Strategies For A Local Business
Now more than ever, profitable opportunities are available to promote your local business online.
Through search engine optimization (SEO), pay per click (PPC) advertising, email marketing and local listings, you can now connect with a willing targeted audience.
Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don’t, guess who gets to take home the prize?
Below are several crucial techniques for promoting your business regionally:
- Listings in local search engines and directories
- Pay Per Click advertising in Google and Yahoo
- Email marketing
- Search engine optimization
1) Local Listings
Even if you do not have a web site, you can still promote your local business online. For example, you can list you business and contact information with the local search engines of Yahoo and Google.
It takes an hour at the most to get a free listing on the two most popular search engines. Your listing will include an interactive map that can direct customers right to your front door.
Don’t overlook regional and industry specific directories. Many accept free listings, or charge a nominal fee. Once again, for most a web site is not a prerequisite.
2) Pay Per Click Advertising
If you do have a web site, than you need to promote your local business through Pay Per Click (PPC) on Facebook, Google, Yahoo and Bing. With Pay Per Advertising, you bid on keyword terms that your potential customers would use in a search.
The cost per click depends on how competitive the term is. You only pay if a prospect clicks on your text ad and goes to your site. This is referred to as performance advertising, where you only pay if the ad performs.
The appeal of PPC is that you can get it going within an hour. You set the budget, you determine what keywords are relevant, and you determine your price per click. You can also turn it on or off in an instance.
The general consensus is that PPC generates a higher return on your investment over traditional offline advertising.
3) Search Engine Optimization – Free Traffic
For those that like a challenge, there is search engine optimization. SEO is the ability to optimize your web site for high search ranking.
If you can optimize your site properly, you can benefit from an endless stream of free, targeted search engine traffic. It takes time and effort, but the results can take your business to a whole new level.
If you are selling nationally, SEO can be cut-throat. For a local business, it can be relatively easy to rank for terms that relate to your business and location. (ex. HealthSupplements.sg)
4) Local Email Marketing
Another tremendous marketing tool is email. For virtually nothing, you can communicate with both prospects and your existing customers.
Email is an excellent method to convert prospects to customers. It can also significantly increase the lifetime value of your existing customers by simply alerting them to upcoming sales and promotions.
Knowing the power of email communication, I find it hard to believe how few uses it to promote their local business. Now listen up, start collecting your customer’s email addresses today. I can guarantee they will respond favorably to joining your list.
We all like to be informed on bargains and special offers.
The future of your local business will depend on the Internet. It is estimated 25% of searches online are local in nature. The Internet is the perfect resource for finding local products and services, which is why your customers are searching online.
Now is the time to get your business positioned to reap the rewards!
Love what you have read on? If yes, feel free to comment below and share your thoughts, opinions and experiences. The comment box below is there for a reason. 😉
And oh, do reach out to me in Facebook. And also subscribe to my blog, will ya?
Ari Tumijo is a full-time Brand Consulting Practice Executive as well as Head of Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he is responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari is also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.