Why You Should Not Buy Leads
Building an opt-in list is essential, if you are an internet marketer. Every successful marketer online has a personal list of email subscribers and is using it to profit online.
Building an email list may sound easy: just purchase an autoresponder service, create a few messages, place a subscription form on your website and drive visitors to your website.
Although these steps are very true and seem simple, unfortunately building an opt-in list is NOT that easy. Someone inexperienced in online marketing will surely face difficulties in driving traffic necessary for building an opt-in list. Traffic can sometimes be a problem even for more experienced marketers.
Getting enough traffic for list building is not the only problem. Many people overlook the importance of keeping constant contact and building a relationship with all the members of your email list. People tend to be forgetful and if you don’t contact them often, they can easily forget that they even subscribed to your list!
Therefore, to solve the problem with traffic, many people decide to just simply buy leads. Buying leads can save definitely save a lot of time necessary for list building.
They can also avoid the second problem by creating enough pre-written messages to keep up with their leads for a longer time, or they can use broadcast option often. The idea of buying leads is great and many marketers are using this method, BUT there is a catch.
Many people don’t like the idea of their e-mail, or other contact info being sold. And once when they subscribed, there probably was a privacy statement saying that their contact information is safe and will never be rented, sold, or used for any purpose whatsoever.
It is possible though that they were lied to, or tricked. Subscription forms without privacy statement have a lot lower conversion rates and very often these subscribers are not very responsive.
Other very important reason why leads shouldn’t be bought is because you can never be really sure if you are purchasing a safelist. People willing to profit quickly can easily sell blacklists. They use spam robots to collect as many emails as they can online, but instead of sending spam, they decide to earn some money by selling those emails.
This is even worse because marketer who purchased this list will be accused of spam! Although this probably won’t happen since leads are not just e-mail addresses but also names and other contact info, it is possible!
A successful Internet marketer knows a true value of responsive leads and will not sell them. He has worked hard in building his email list and creating a certain relationship with all members of that list. It isn’t likely that he will risk his reputation and trust by selling a responsive list. It is more likely that you will get a non responsive list of leads.
On the other hand, it is possible that these leads are fully aware of selling and that they agree with it. In that case buying leads is ok, but you never really know.
If you are interested in buying leads, always use your due diligence whenever you come across some lead selling offer. Make sure you are buying opt-in leads (double opt-ins are even better) and that all of them are aware of a new list owner.
If you are not sure of the latter, approach your new leads carefully and even consider asking them to confirm their subscription again. You can lose some leads this way, but it’s much better than to risk spam accusations.
Ari Tumijo is a freelance digital marketer and affiliate marketer, and was previously a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.