5 Bad Words To Avoid Using In Your Sales letter - aritumijo.com

5 Bad Words To Avoid Using In Your Sales letter


Do you know exactly why people don’t seem excited to buy your product?
Have you ever wondered why your competitors make more sales even though they have a terrible product to offer?

Even worse, why people couldn’t even be bothered to leave their email address in your opt-in form and subscribe to your free email sales letter?

You may wonder people just don’t feel interested to buy your product or maybe your price is too high. Or you’ve finally realized that your product is a pile of junk and decided to find another product to sell.

You’ve got to stop whatever you’re doing and think for a moment.

It is not your product to be blamed. Sometimes it is your very own sales letter which is the one that killed your business.

You had used some words that people don’t even want to hear and scared the hell out of them. Studies has shown that using these words will decrease your sales up to 75%.

So, what exactly are the bad words you should never use in your sales letter?


1) BUY

This specifically is asking people to take out their wallet and spend some money. Bear in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in a split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sounds better, “Buy this amazing product!” or “Claim this amazing product.”

2) Learn


This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Does this sentence sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”?

3) Tell

You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study these two sentences carefully, “Let me tell you the secrets of becoming a millionaire.” OR “Let me reveal to you the secrets of becoming a millionaire.”
Which one do you think that will make people keep on reading your newsletter?

4) Things

Using this word will not make your sales letter sound astonishing. It makes the salesletter very boring to read. This will make people lose their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider revising it to ‘tips’, ‘tricks’ or ‘techniques’.
“Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”

5) Stuff

This word is what most marketers used to describe how great the product is. If you change it to “Insider Secrets”, definitely this will give people an urge to act right away. Consider these 2 words, “Click here to download your 7 stuffs” OR “Click here to download your 7 amazing insider secrets.”
Which one would you like to click?



If you can avoid these 5 bad words, your sales will definitely boost up to the roof. Don’t neglect the power of these words. Now, it’s time for you to check all your sales letter and change it (if any) right away.
You will be surprised of the outcome.

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Ari Tumijo is a freelance digital marketer and affiliate marketer, and was previously a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.


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