How To Establish Yourself On Facebook

How To Establish Yourself On Facebook

 

 

Getting started with internet marketing?

Then you’ve probably heard you need to be on Facebook.

It’s the biggest social network in the world, with 2.27 billion active users, nearly 1.5 billion of whom are active every day.

From a tiny startup with college kids share photos, it has now become a major player in industries like media, marketing, and technology.

Recently, though, Facebook has been embroiled in scandal after scandal. From Cambridge Analytica, to account hacking, to Russian interference, and more—is Facebook still worth investing time and energy?

Or are its days numbered?

The answer is that despite the scandals, research shows Facebook’s users don’t seem to have changed their behaviour.

You’ll still find your best marketing opportunities on the world’s biggest social network, and that’s not going to change anytime soon. Spending time learning Facebook marketing is worth the investment.

Now, let’s​ ​take​ ​a​ ​closer​ ​look​ ​on​ ​how​ ​to​ ​establish​ ​yourself​ ​on Facebook.​ ​

This​ ​includes​ ​setting​ ​up​ ​your​ ​Facebook​ ​page,​ ​identifying​ ​your audience,​ ​creating​ ​content,​ ​advertising,​ ​and​ ​measuring​ ​and​ ​adjusting things​ ​as​ ​needed.​ ​It​ ​is​ ​also​ ​possible​ ​to​ ​focus​ ​your​ ​Facebook​ ​activity​ ​in order​ ​to​ ​meet​ ​specific​ ​business​ ​goals.

 

Setting​ ​Up​ ​Your​ ​Facebook​ ​Page

Your​ ​Facebook​ ​page​ ​is​ ​extremely​ ​important​ ​as​ ​it​ ​will​ ​make​ ​your​ ​business
more:

Discoverable​: When a person searches for you on Facebook, they can​ ​find​ ​you​ ​easily.

Connected​: Facebook provides you with a place to have conversations with your audience, who will be able to like your page, read​ ​the​ ​posts,​ ​and​ ​then​ ​share​ ​them​ ​with​ ​their​ ​friends.

Timely​: Your Facebook page will help you reach out to a larger number of people more frequently as messages can be tailored to meet​ ​the​ ​interests​ ​and​ ​needs​ ​of​ ​your​ ​customers.

Insightful​: Analytics of your page will provide you with a further understanding​ ​of​ ​your​ ​consumers​ ​and​ ​your​ ​marketing​ ​activities.

When​ ​setting​ ​up​ ​your​ ​Facebook​ ​page,​ ​you​ m​ay​ ​request​ ​a​ ​web​ a​ddress such​ ​as​ ​facebook.com/yourcompany,​ w​hich ​will​ ​make​ ​it​ ​easier​ ​to​ ​find. Facebook​ ​has​ ​made​ ​it​ ​quite​ ​simple​ ​to​ ​set​ ​up​ ​a​ ​page​ ​on​ ​the​ ​site.​ ​To increase​ ​the​ ​impact​ ​of​ ​your​ ​Facebook​ ​address,​ ​make​ ​sure​ ​that​ ​it​ ​is included​ ​on​ ​your​ ​business​ ​cards,​ ​your​ ​website,​ ​and​ ​all​ ​of​ ​your​ ​other marketing​ ​materials.

When​ ​choosing​ ​a​ ​name​ ​for​ ​your​ ​Facebook​ ​page,​ ​it​ ​is​ ​important​ ​to​ ​choose wisely.​ ​You​ ​will​ ​only​ ​be​ ​able​ ​to​ ​change​ ​the​ ​name​ ​once,​ ​so​ ​be​ ​careful here​ ​and​ ​try​ ​to​ ​choose​ ​a​ ​name​ ​that​ ​best​ ​reflects​ ​your​ ​company.​ ​Typically, using​ ​your​ ​business​ ​name​ ​is​ ​the​ ​best​ ​choice​ ​if​ ​at​ ​all​ ​possible.

It​ ​is​ ​important​ ​to​ ​remember​ ​that​ ​your​ ​Facebook​ ​page​ ​is​ ​an​ ​extension​ ​of your​ ​company.​ ​It​ ​will​ ​provide​ ​you​ ​with​ ​an​ ​easy​ ​way​ ​to​ ​share​ ​updates​ ​and more​ ​information​ ​with​ ​the​ ​people​ ​who​ ​really​ ​matter​ ​to​ ​your​ ​company.​ ​This page​ ​is​ ​ready​ ​to​ ​help​ ​you​ ​engage​ ​with​ ​your​ ​consumers​ ​on​ ​a​ ​more​ ​personal level​ ​using​ ​both​ ​desktops​ ​and​ ​mobile​ ​devices.

 

How​ ​to​ ​Create​ ​a​ ​Facebook​ ​Page

1.​ ​Go​ ​to​ ​​https://www.facebook.com/pages/create

2.​ ​Choose​ ​a​ ​category​ ​for​ ​your​ ​page

 

3.​ ​Use​ ​the​ ​drop​ ​down​ ​menu​ ​to​ ​choose​ ​a​ ​more​ ​specific​ ​category.​ ​Fill​ ​in​ ​the required​ ​information.

4.​ ​Click​ ​on​ ​the​ ​Get​ ​Started​ ​tab​ ​and​ ​follow​ ​the​ ​instructions​ ​provided​ ​on​ ​the screen.

Identifying​ ​your​ ​Audience

Once​ ​you​ ​have​ ​a​ ​Facebook​ ​page​ ​set​ u​ p,​ ​the​ ​next​ ​step​ ​is​ ​to​ ​identify​ ​your audience.​ ​Not​ ​only​ ​does​ ​Facebook​ ​allow​ ​you​ ​to​ ​reach​ ​more​ ​people,​ ​but​ ​you can​ ​reach​ ​the​ ​specific​ ​group​ ​of​ ​people​ ​that​ ​are​ ​more​ ​likely​ ​to​ ​become​ ​your customers.

In​ ​order​ ​to​ ​connect​ ​with​ ​your​ ​target​ ​audience,​ ​you​ ​should​ ​consider​ ​what your​ ​ideal​ ​customers​ ​have​ ​in​ ​common,​ ​how​ ​old​ ​they​ ​are​ ​and​ ​where​ ​they live,​ ​and​ ​how​ ​your​ ​business​ ​can​ ​help​ ​them.​ ​You​ ​also​ ​want​ ​to​ ​consider whether​ ​a​ ​particular​ ​group​ ​would​ ​be​ ​more​ ​interested​ ​in​ ​targeted​ ​messages, services​ ​or​ ​products,​ ​or​ ​maybe​ ​a​ ​timely​ ​offer​ ​or​ ​sale.

In​ ​order​ ​to​ ​build​ ​your​ ​audience,​ y​ou​ ​will​ ​need​ ​to​ ​encourage​ ​your​ ​current customers​ ​and​ ​supporters​ ​to​ ​like​ ​your​ ​new​ ​page.​ ​These​ ​are​ ​the​ ​people​ ​who are​ ​more​ ​likely​ ​to​ ​see​ ​your​ ​posts​ ​throughout​ ​their​ ​newsfeed.​ ​It​ ​is​ ​also​ ​a good​ ​idea​ ​to​ ​explore​ ​the​ ​options​ ​under​ ​the​ ​build​ ​audience​ ​button:

Invite your Friends: ​This is the way to let the people you know find out about the page so that they will be able to offer their support by liking it. This initial audience will help establish your credibility and spread​ ​the​ ​word​ ​about​ ​the​ ​page.

Share the Page:​ Make sure that you like your page yourself and that you share it with your friends. You will need to be a spokesperson for your​ ​company.

Invite Business Contacts:Upload a list and send people an email to let​ ​them​ ​know​ ​about​ ​the​ ​new​ ​page.

It​ ​is​ ​important​ ​to​ ​remember​ ​that​ ​it​ ​is​ ​not​ ​about​ ​the​ ​number​ ​of​ ​likes​ ​your page​ ​has,​ ​but​ ​rather​ ​about​ ​genuinely​ ​connecting​ ​with​ ​people.​ ​If​ ​you​ ​take the​ ​time​ ​to​ ​connect,​ ​they​ ​are​ ​going​ ​to​ ​help​ ​you​ ​tell​ ​your​ ​story​ ​and​ ​grow​ ​your business.

 

Creating​ ​Compelling​ ​Content

Now​ ​that​ ​you​ ​have​ ​set​ ​up​ ​your​ ​Facebook​ ​page,​ ​it​ ​is​ ​time​ ​to​ ​make​ ​your business​ ​come​ ​alive​ ​on​ ​the​ ​page.​ ​When​ ​you​ ​post​ ​photos,​ ​updates,​ ​and other​ ​content,​ ​you​ ​should​ ​really​ ​think​ ​about​ ​what​ ​your​ ​readers​ ​will​ ​find inspiring​ ​and​ ​interesting.​ ​

How​ ​are​ ​you​ ​going​ ​to​ ​talk​ ​to​ ​them?​
What​ ​do​ ​you consistently​ ​want​ ​to​ ​communicate​ ​about​ ​your​ ​company?

It​ ​is​ ​important​ ​to​ ​experiment​ ​with​ ​different​ ​types​ ​of​ ​posts​ ​in​ ​order​ ​to​ ​find​ ​out what​ ​works​ ​and​ ​what​ ​does​ ​not​ ​work.​ ​Does​ ​your​ ​audience​ ​prefer​ ​pictures​ ​or useful​ ​links?​ ​Using​ ​​Page​ ​Insights​​ ​(​https://www.facebook.com/insights/​)​ ​will help​ ​you​ ​determine​ ​which​ ​of​ ​your​ ​posts​ ​are​ ​doing​ ​the​ ​best.

 

When​ ​creating​ ​content,​ ​it​ ​is​ ​important​ ​to​ ​be​ ​AUTHENTIC.​ ​If​ ​you​ ​are​ ​sharing things​ ​that​ ​you​ ​are​ ​excited​ ​about,​ ​your​ ​customers​ ​are​ ​likely​ ​to​ ​be​ ​excited​ ​as well.​

​It​ ​is​ ​also​ ​important​ ​to​ ​be​ ​RESPONSIVE.​ ​When​ ​a​ ​person​ ​comments​ ​on your​ ​posts,​ ​make​ ​sure​ ​that​ ​they​ ​know​ ​that​ ​your​ ​business​ ​is​ ​listening.​ ​If​ ​you need​ ​to​ ​take​ ​more​ ​time​ ​to​ ​find​ ​the​ ​answer​ ​to​ ​a​ ​customer​ ​question,​ ​respond that​ ​you​ ​are​ ​looking​ ​into​ ​it.

It​ ​is​ ​also​ ​important​ ​to​ ​be​ ​CONSISTENT.​ ​Posting​ ​regularly​ ​will​ ​provide​ ​you​ ​with the​ ​most​ ​opportunity​ ​to​ ​connect​ ​with​ ​people​ ​and​ ​build​ ​trust.​ ​You​ ​can​ ​set​ ​a schedule​ ​for​ ​your​ ​posts​ ​in​ ​order​ ​to​ ​maximize​ ​your​ ​time.

Consider​ ​what​ ​works​ ​and​ ​continue​ ​to​ ​do​ ​it.​ ​When​ ​you​ ​have​ ​a​ ​successful post,​ ​turn​ ​it​ ​into​ ​a​ ​successful​ ​promotion.​ ​When​ ​a​ ​specific​ ​post​ ​is​ ​receiving​ ​a lot​ ​of​ ​engagement,​ ​PROMOTE​ ​it​ ​in​ ​order​ ​to​ ​reach​ ​more​ ​people.​ ​When​ ​a person​ ​likes,​ ​comments​ ​on,​ ​or​ ​shares​ ​your​ ​post,​ ​their​ ​friends​ ​will​ ​be​ ​able​ ​to see​ ​it​ ​as​ ​well.

Remember,​ ​in​ ​order​ ​to​ ​be​ ​successful​ ​you​ ​will​ ​need​ ​to​ ​create​ ​posts​ ​and​ ​ads that​ ​are​ ​interesting​ ​and​ ​VALUABLE​ ​for​ ​your​ ​customers.​ ​It​ ​is​ ​also​ ​important​ ​to target​ ​your​ ​posts​ ​so​ ​that​ ​the​ ​right​ ​people​ ​are​ ​seeing​ ​them.

 

Facebook​ ​Ads​ ​to​ ​Grow​ ​Your​ ​Following

Once​ ​you​ ​have​ ​started​ ​to​ ​connect​ ​with​ ​your​ ​customers,​ ​the​ ​next​ ​step​ ​is​ ​to find​ ​other​ ​people​ ​who​ ​are​ ​likely​ ​to​ ​be​ ​interested​ ​in​ ​the​ ​products​ ​or​ ​services that​ ​you​ ​offer.​ ​

Facebook​ ​ads​ ​are​ ​a​ ​good​ ​way​ ​to​ ​get​ ​the​ ​right​ ​message​ ​to the​ ​right​ ​people​ ​at​ ​a​ ​time​ ​when​ ​they​ ​are​ ​open​ ​to​ ​discovering​ ​your​ ​business.

An​ ​ad​ ​can​ ​be​ ​created​ ​from​ ​the​ ​admin​ ​panel​ ​of​ ​your​ ​Facebook​ ​page​ ​in​ ​order to​ ​engage​ ​more​ ​people.​ ​You​ ​can​ ​also​ ​use​ ​the​ ​ad​ ​create​ ​tool (​https://www.facebook.com/ads/create​).

 

Once​ ​you​ ​have​ ​built​ ​up​ ​a​ ​community​ ​for​ ​your​ ​page,​ ​use​ ​ads​ ​in​ ​order​ ​to target​ ​the​ ​friends​ ​of​ ​the​ ​people​ ​that​ ​already​ ​like​ ​you.​ ​This​ ​is​ ​a​ ​natural​ ​way to​ ​grow​ ​your​ ​presence​ ​using​ ​a​ ​word​ ​of​ ​mouth​ ​technique.

It​ ​is​ ​important​ ​to​ ​target​ ​specific​ ​audiences​ ​with​ ​different​ ​ads.​ ​You​ ​can create​ ​different​ ​ads​ ​in​ ​order​ ​to​ ​target​ ​different​ ​audiences.​ ​A​ ​person​ ​is​ ​more likely​ ​to​ ​respond​ ​to​ ​a​ ​message​ ​that​ ​has​ ​been​ ​created​ ​for​ ​them.

 

Measure,​ ​Test,​ ​and​ ​Track

There​ ​are​ ​many​ ​different​ ​tools​ ​available​ ​through​ ​Facebook​ ​to​ ​help​ ​you measure​ ​how​ ​well​ ​your​ ​page​ ​is​ ​doing.​ ​

Page​ ​insights​ ​is​ ​one​ ​of​ ​the​ ​main ways​ ​to​ ​see​ ​how​ ​your​ ​page​ ​is​ ​performing​ ​and​ ​you​ ​should​ ​use​ ​this​ ​on​ ​a regular​ ​basis​ ​in​ ​order​ ​to​ ​look​ ​for​ ​trends​ ​so​ ​that​ ​you​ ​can​ ​develop​ ​more​ ​of​ ​the content​ ​that​ ​is​ ​performing​ ​the​ ​best.

When​ ​using​ ​page​ ​insights​ ​look​ ​at​ ​the​ ​age,​ ​gender,​ ​and​ ​location​ ​of​ ​the people​ ​that​ ​are​ ​the​ ​most​ ​engaged​ ​with​ ​the​ ​page​ ​so​ ​that​ ​you​ ​will​ ​be​ ​able​ ​to continue​ ​to​ ​engage​ ​with​ ​them​ ​using​ ​promoted​ ​posts​ ​and​ ​targeted​ ​ads.

Try​ ​out​ ​different​ ​images​ ​for​ ​your​ ​ads​ ​and​ ​headlines​ ​to​ ​determine​ ​what works.​ ​Facebook​ ​automatically​ ​optimizes​ ​your​ ​campaign​ ​so​ ​that​ ​the majority​ ​of​ ​your​ ​budget​ ​will​ ​go​ ​to​ ​the​ ​ad​ ​that​ ​is​ ​providing​ ​the​ ​best performance.

When​ ​people​ ​call​ ​or​ ​email​ ​your​ ​company​ ​make​ ​sure​ ​that​ ​you​ ​ask​ ​how​ ​they heard​ ​about​ ​you.​ ​Make​ ​sure​ ​that​ ​you​ ​track​ ​the​ ​results​ ​as​ ​this​ ​will​ ​provide you​ ​with​ ​supplemental​ ​data​ ​for​ ​the​ ​tools​ ​that​ ​are​ ​on​ ​Facebook.

 

Conclusion

When​ ​it​ ​comes​ ​down​ ​to​ ​it,​ ​social​ ​media​ ​is​ ​here​ ​to​ ​stay.​ ​​ ​If​ ​you​ ​are​ ​going​ ​to establish​ ​any​ ​type​ ​of​ ​presence​ ​online,​ ​you​ ​are​ ​going​ ​to​ ​need​ ​to​ ​be established​ ​on​ ​each​ ​of​ ​the​ ​main​ ​social​ ​media​ ​sites.

When​ ​first​ ​starting​ ​out,​ ​you​ ​may​ ​want​ ​to​ ​choose​ ​a​ ​favourite​ ​and​ ​create​ ​your page​ ​there.​ ​Once​ ​you​ ​have​ ​it​ ​running​ ​smoothly,​ ​you​ ​can​ ​then​ ​go​ ​to​ ​the​ ​next social​ ​media​ ​site​ ​of​ ​your​ ​choosing.

Most​ ​people​ ​will​ ​typically​ ​start​ ​with​ ​Facebook​ ​as this is one of the largest sites. ​While​ ​it​ ​is​ ​important​ ​to​ ​become​ ​established​ ​on​ ​this platform,​ ​it​ ​is​ ​also​ ​important​ ​not​ ​to​ ​forget​ ​about​ ​the​ ​other​ ​social​ ​media sites​ ​as​ ​well.

Spending​ ​some​ ​time​ ​on​ ​each​ ​of​ ​your​ ​social​ ​media​ ​pages​, especially Facebook, ​will​ ​ensure​ ​that​ ​in just​ ​a​ ​short​ ​amount​ ​of​ ​time​ ​you​ ​will​ ​be​ ​able​ ​to​ ​establish​ ​your​ ​authority​ ​for your​ ​niche,​ ​which​ ​can​ ​lead​ ​to​ ​higher​ ​profits​ ​for​ ​your​ ​company​ ​or​ ​brand.

 

 

Ari Tumijo is a freelance digital marketer and affiliate marketer, and was previously a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.

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