The Ultimate Web Traffic Myth
Have you noticed the many internet marketing books using the word ‘Secret’ in their title, headline or copy?
Why do they do this?
Is their actually one or two online marketing methods or strategies that are going to bring to your site an ever growing consistent stream of willing to buy targeted clients?
The simple answer is NO.
Unfortunately many website owners think this is not the case and continue to accumulate book after book and software package after software package looking for the ultimate web traffic method.
The fact is that there is no one single marketing method that will make your online business successful, period. Only continual application of the right methods will see your business grow and expand.
The main reasons why most people think there is one main method is because of the following four elements:
– If you wanted to be a “plumber”, you would do your apprenticeship and then work for someone or then start your own business. If you wanted to own a “milk bar” you get a business loan, buy the “milk bar” and start running the business. Why do we know this and why are there no so called “secrets” regarding being a plumber or running a milk bar? Because these businesses have been around for a long time, to start them is “common knowledge”.
– Therefore because the internet is new and evolving, how to start an internet business has yet to become “common knowledge” and there is still many unknown aspects regarding the subject unlike traditional business. Unfortunately, many now capitalize on this “unknown aspect” by selling so called “secret information” type products thus only increasing the myth regarding internet business.
– Even if starting an internet business was “common knowledge”, there is simply too much information to decipher. Unlike going to the local library, finding the business section and picking one or two of the five books on “starting your own business”; you are now on the internet. You have a world library, the business section is as big as a football stadium and books on “starting your own business online” are in the thousands (including many misleading ones).
– This final point is the most important one. People want to believe there is an easy way to get a lot of web traffic and make a fortune without any work; they just have to find it! This is just human nature.
So now you know that you must use more than one internet marketing method to make your online business successful.
Stick with the main tried and true methods –
and your traffic will continue to increase rapidly.
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Ari Tumijo was a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 10 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.