Basics And Advantages Of
Purchasing Expired Domains
Have you heard of this relatively unknown stealth traffic tactic? Many niche marketing experts have been using it to create small and instant incomes every time they penetrate a new niche.
Using this tactic, it takes just a few minutes to switch on instant targeted traffic to your site. The only cost is the $10 or so that it takes to register a domain name.
The tactic is purchasing expired domain names that have an existing flow of traffic flowing into them. The amount of traffic could be anywhere from ten to ten thousand unique visitors per day and this article will help you understand the basics of purchasing expired domains, some of the issues involved and the simple business models you can use to profit from this potent opportunity starting today.
The Expired Domain Free Traffic Loophole
I love loopholes. That’s exactly what buying expired domain names is – a BIG traffic loophole. It works because over time a domain has been built up and a mixture of time, money and know-how have been ploughed into it. As a result, it draws in a good amount of traffic.
But now, for whatever reason, that domain has expired. Where once there may have been a thriving website pulling income in from various sources, it no longer exists. And it’s up for grabs to the first person who recognizes what a potential goldmine it is.
Some expired domains, the highly valuable ones, have a huge blaze of traffic flowing into it on a daily basis. This tends to be because the domain has hundreds, if not thousands of back-links as well as high search engine placement. Some are listed in the Yahoo and DMOZ indexes.
This means that if you can isolate domain names with high amounts of incoming traffic, you’ve just acquired a living, breathing potential online business for just a few paltry dollars (the cost of a domain name). You can then put together a simple model to start earning from this bustling traffic immediately using a mixture of contextual advertising, affiliate links and more.
You could also find expired domains that are related to your existing sites and products and immediately redirect the traffic to your existing business model. There are certainly no shortage of ways to create positive results using expired domains.
Why Domain Names Expire
There are many reasons why domain names can sometimes be let go of. Here are a couple of examples:
- People move on. They find other business opportunities which they plough themselves into.
- The business that had registered and used the domain no longer exists.
- How Domains Slip Into Expired Status (And How Long You Have To Wait Before Snapping Them Up)
Domain expiry doesn’t work quite like most people think. A domain doesn’t just plop out of the previous owners hands on the expiration date. Instead, once a domain name passes this date, it enters a static period of 40 days during which the original owner can still re-register it.
After this period, the domain then switches to another phase (lasting a further 35 days) whereby the owner can still re-register it (for a significantly higher fee than before). It’s after this period that the general public can then get their hands on these expired domains.
How To Plug In Simple Business Models To Start Generating Immediate Profits From Expired Domain Profits.
Once you have a domain that has an incoming stream of profit from it, it’s fairly simple to start generating an income from it immediately.
If you already have a successful model that is profitable, just redirect the traffic to it (assuming it is within the same niche).
If you’ve chosen a domain name that is new, here’s a simple way of creating an income from it:
- Create some content on the domain name subject. One to five pages of content is more than enough, but it must be highly useful to the reader.
- Find some targeted affiliate programs – use Commission Junction or Clickbank to find them, and enter your affiliate links tastefully.
- Add in your Adsense codes – to optimize your Adsense income make sure you’re using the maximum number of ad units (3) and that your ads have the same look and feel of the page & text content.
- Create an opt-in form to capture the email address of your traffic. Your aim should be to convert as much targeted traffic into opt-in subscribers as possible – this way you can approach your new subscribers with additional back-end offers (this is where the real money lies).
So there you have it – a simple way of buying up expired domain names that come with existing traffic flows, and a simple business model to use that flow for maximum profits.
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Ari Tumijo was a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 10 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.