10 Reasons Why People Fail At Internet Marketing
Internet marketing is one of the most profitable and explosive businesses today. It is definitely a great way for anyone to kick-start a small business with zero overhead, little investment and high profit margins. Anyone can get up and running with an online business in just hours.
Sounds like an easy way to make money, doesn’t it?
Well, compared to other offline small business ventures, it is.
Believe it or not, internet marketing failures still greatly outnumber those who have excelled in internet marketing. For every story you hear of someone making 5-6 figures a month at internet marketing, there are hundreds of untold stories of those who failed to profit or only made a few dollars and then only to quit.
So, why do so many fail…when the potential to succeed is high?
Here are the 10 reasons why people fail at internet marketing.
1. Failure to plan
No matter what kind of business you are running, you WILL need a business plan with well-defined goals.
What are your short-term and long-term goals?
What steps do you need to take to meet those goals?
Write out your plan and review it in detail frequently. You are running a small business.
Hence, treat it as one.
2. Failure to work the plan
So you already got a business plan?
Are you following it?
A plan means NOTHING if you don’t follow it. So work the plan EVERY single day. Revise it if necessary but do NOT detract from it.
3. Making goals too big early on
Many internet marketers fail when they try to do too many, too fast. You are not going to create the ultimate web site for eg. cat lovers overnight. Start small with cat training tips and add valuable content daily. Those 1,000+ page web sites took months or years to build, and so will yours.
4. Lack of knowledge
Would you be a successful engineer without knowing anything about engineering?
Then to be a successful internet marketer, you WILL need to learn internet marketing. Get a successful mentor who is willing to take you under his wings and you will be way AHEAD of the crowd.
5. Not investing in your business
You won’t get any support or very much web traffic on with a free web host. Many times, the best e-books, scripts, and tools are the ones that cost money. You can run an online business for absolutely next to nothing but
you will achieve more faster and profitable results by investing in the right tools.
6. “If I build it, they will come.”
You can have the most comprehensive and informative website on traditional healing, in the world but if you do not promote your site and work to drive traffic to it, then no one will ever know about it.
There are many ways to drive traffic to your website. You should be at least using several of them.
7. Lack of patience
You will not be making $10,000 a month when you first start. Internet marketing is not a get rich quick scheme! LOL
It takes time and testing to build your web traffic and increase your conversion rate. In the beginning, you might actually make zero profit and even lose money.
This is when too many people will start to give up without even giving their business ample time to grow.
8. Wrong niche
So you wrote that e-book on exquisite wood carving art and you are left wondering, why nobody is buying it? Find a niche but make sure it is profitable first. Too many times people create the product first then try to figure out how to sell it.
Find out what the people want, then give or sell it to them.
9. No Uniqueness
There are a million low carb diet books out there, what makes yours so UNIQUE?
Why should I buy your widget when Bob’s widgets are just as good and he has been selling widgets a lot longer than you?
Stand out from the crowd and get noticed. Know your competition and do what they do better or do something totally DIFFERENT.
10. Lack of commitment
To be successful, you must be COMMITTED to success. Behind every success story, there are many hours of work and dedication. You WILL need drive and determination if you want to be the next internet success story everyone is talking about.
Print out these 10 reasons for failure and post it next to your computer monitor or tape them to your bathroom mirror. Review your online business daily and ensure you are not committing any of these mistakes.
Do this and you will be well on your way to becoming the next internet marketing success story!
Ari Tumijo was a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 10 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.