Top 5 Ways To Build Your Brand Online
Your brand is YOU.
It’s everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn’t enough. You’ve got to build your brand, by showing what your brand stands for.
Here are the top 5 ways to build your brand online:
1. Create a Web site
Your Web site can be anything from a tiny billboard site to a huge ten-thousand page extravaganza. Either way, your Web site builds your brand. Of course, the more pages your site has, the more you can showcase your products and your expertise.
Tip: you’re never done building your brand, and you’re never done building your Web site either. Aim to add something to your Web site every day, even if it’s only one blog post (see below). Building your Web site is the easiest, the cheapest, and the fastest way to build your brand, online or offline.
2. Develop a blog
A blog lets you broadcast your branding messages far and wide via the magic of Really Simple Syndication (RSS). Within minutes after you’ve written a blog post and published it, your post is visible on sites like Technorati, which is both a blog search engine and a blog promotion tool.
The general business community is now wide awake to the power of blogs. Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the Web sites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
3. Write articles to showcase your expertise
What do you know?
What do you do?
How do you do it?
Why do you do it?
When do you do it?
Your customers have many questions that they want answered before and after they do business with you. One of the easiest ways you can answer their questions is to write articles, white papers, and reports.
If you do enough of this, your Web site will become a trusted portal for news about your industry. This has huge benefits for your Search Engine Optimization (SEO) activities.
Can you imagine what this could do to build your brand?
Once you’ve written the articles, post them to your Web site, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand’s message spreads virally, as other people promote your material on their Web sites.
4. Be consistently present on social media
Social media is one of the best ways to build your brand online. BUT you have to be consistent with your postings as well as be present consistently. If you only post once in a few days, or even once in a day, you aren’t really being consistent, and not showing your followers that you are there for them online or you are serious in building your business online.
And be sure to respond to comments as promptly as you can. It will display your commitment and concern toward helping or serving your social media followers. It also helps to display professionalism.
5. Teach your expertise to others
When you teach others, you learn too. In fact, you may only become fully aware of what your brand actually is when you start to sell franchises, or when you teach others your processes.
Social media platforms such as Facebook, Instagram and LinkedIn are one of the best ways to share your expertise or knowledge. The best way would be of course, via “Live” videos or recorded ones. You may also share your expertise via blog posts or articles as well.
Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it’s essential. These top 5 activities will create a strong brand for you, much sooner than you think possible.
Ari Tumijo is a freelance digital marketer and affiliate marketer, and was previously a full-time Brand Consulting Practice Executive as well as Head of its Digital Strategies with Rayan Daniyal Consulting (RDC) brand practice. He possesses 5 years of digital marketing experience and this website is the result of his continuous seeking and sharing of knowledge. With RDC, he was responsible for developing the solutions for clients seeking to improve their digital presence and brand equity in the social media space. In addition to account servicing role, Ari was also involved in business development for Brand Capital, a subsidiary brand of RDC. He has a Diploma in Mechatronics Engineering and spent his early career years in F&B Management and Semi-conductor industry.