Look More Professional As A Brand In 4 Steps

Look More Professional as a Brand In 4 Steps     If you want to be heard online, then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and Read more about Look More Professional As A Brand In 4 Steps[…]

Why Branding Is So Important For Your Business

Why Branding Is So Important For Your Business     It is rather straight forward to see that why brands are more important now than at any time in the past 50-100 years, when you take a wider look at the business world today. Think about this. Products as you know, have life cycles or expiry Read more about Why Branding Is So Important For Your Business[…]

Authencity Wins The Game

Authencity Wins The Game   Authencity wins the game. In this article, you will discover why being authentic as an individual be it in social media or any other platforms, crucial for your personal branding strategy. When you know exactly who your audience is, you’ll have a much more focused strategy and this will give Read more about Authencity Wins The Game[…]

Influencing Through Value In Social Media

Influencing Through Value In Social Media   Some people have asked me, what exactly is influencing through VALUE in social media? The answer is pretty simple and direct. This might sound apparent to you, or perhaps it’s just confusing and obtuse. Either way, it’s undeniable and perhaps the best way to explain what I mean Read more about Influencing Through Value In Social Media[…]

Why Educated Consumers Are Better Customers

Why Educated Consumers Are Better Customers   Not too long ago, I came across this question on Facebook, why should a business invest so heavily in consumer education. A business have made a conscious decision to spend marketing dollars on consumer education for a very simple reason – Educated consumers are simply better customers. Let’s Read more about Why Educated Consumers Are Better Customers[…]