Why Educated Consumers Are Better Customers

Why Educated Consumers Are Better Customers   Not too long ago, I came across this question on Facebook, why should a business invest so heavily in consumer education. A business have made a conscious decision to spend marketing dollars on consumer education for a very simple reason – Educated consumers are simply better customers. Let’s Read more about Why Educated Consumers Are Better Customers[…]

Advertising And Branding Today

Advertising And Branding Today     Watch any given television long enough, and you will be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, Read more about Advertising And Branding Today[…]