Why Educated Consumers Are Better Customers

Why Educated Consumers Are Better Customers   Not too long ago, I came across this question on Facebook, why should a business invest so heavily in consumer education. A business have made a conscious decision to spend marketing dollars on consumer education for a very simple reason – Educated consumers are simply better customers. Let’s Read more about Why Educated Consumers Are Better Customers[…]

How An Autoresponder Can Boost Customer Service

How An Autoresponder Can Boost Customer Service   Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world, but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no Read more about How An Autoresponder Can Boost Customer Service[…]