Influencing Through Value In Social Media

Influencing Through Value In Social Media   Some people have asked me, what exactly is influencing through VALUE in social media? The answer is pretty simple and direct. This might sound apparent to you, or perhaps it’s just confusing and obtuse. Either way, it’s undeniable and perhaps the best way to explain what I mean Read more about Influencing Through Value In Social Media[…]

The Power Of The Value Proposition

The Power Of The Value Proposition     If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks. The answer to that is nearly always emotion. If you are trying to sell to someone by reasoning with them, Read more about The Power Of The Value Proposition[…]